By: Michael Barata
When most people consider ROWE, the first instinct is to try and imagine how it will work within their organization. The problem with that approach is that ROWE is not meant to be buddied up with an organization’s current culture or modified to be compatible with a particular policy (such as flextime) or manipulated in any way. ROWE must become the culture. ROWE as a culture change is most successful when the adaptation of it is driven by YOU.
ROWE is not a work-from-home program.
ROWE does not free people of accountability.
ROWE is not technical change.
In a ROWE, the ultimate goal is success. Success for the individual and success for the organization. What differs the most between a traditional work environment and a ROWE is the approach in how to achieve success. A traditional work environment most often uses control, time, and subjectivity, whereas a ROWE promotes empowerment, trust, and objectivity. Think about that for a moment. Is the focus at your organization on permission or performance?
Doing something at work because “that’s the way it has always been” is not innovative or motivating. If you believe in your abilities to achieve results, but your method does not resemble the status quo, why does your organization not empower and trust you to do so anyway? A ROWE’s most valuable tool is freedom. Freedom to make decisions, be responsible, and get the work done.
When you think of ROWE, don’t think about your past work experiences or even your current work environment…..think about YOU.

