I couldn’t wait to read Michelle Symons article, Why Project Management and ROWE Don’t Mix, because my first thought was ‘why can’t project managers focus on results?’
ROWE is about one thing: achieving results. How an employee or team accomplishes results is completely up to them. The method in which meet, collaborate and hit deadlines is part of the activities that make up work. The most important thing to remember is that in a ROWE, everyone focuses on the outcome. And when everyone focuses on the outcome, results happen.
No results, no job. It’s that simple.
So let’s look at Michelle’s reasons as to why project management and a ROWE don’t mix.
First, she states many project tasks require collaboration and this would be difficult if everyone were to choose where to work from and when to do work. Collaboration can take many forms; instant messaging, texting, Skyping, online meetings, or meeting in a specific location to name a few. And, all the contemporary forms of communicating and connecting with people allow us to also have impromptu discussions and bounce ideas off of co-workers. Think ‘Facebook’ for example. My kids can make things happen in a few minutes by ‘collaborating’ using all forms of communication technology. They do not drive to a specific location to meet to bounce ideas off of each other. What a waste of time!
We also must be careful to not fall into the trap of believing just because everyone isn’t in the office, the ‘social’ aspect of work is compromised in a ROWE. I was just talking to a fellow HR colleague and she said, “There is nothing that compares to a ROWE in terms of building a team. In fact, in all my years doing team building exercises, I have finally found a strategy that does it: ROWE.”
So let’s take a look at what Michelle believes the main disadvantages of a Results-Only Work Environment for projects are.
Michelle states:
The physical location and working hours of staff are important in projects for requirements gathering, specifications and the many collaborative tasks.
ROWE says:
Physical location and working hours are irrelevant; what’s relevant is that the outcomes are clear to everyone on the team so that each person can determine the best way to meet the outcomes. If we fall into the trap of forcing everyone into a specific location and time, we open up the door to cultivate a culture full of presenteeism and Sludge. Time + physical presence does not ensure results will be achieved. In a ROWE, people are where they need to be when they need to be there, and it’s not based on an outdated notion everyone has to be in a specific location to get work done.
Michelle states:
When you need to talk to other members of the team, they may or may not be there. And let’s not forget that not everything can be achieved electronically. Brainstorming sessions, for example, impromptu discussions to clarify requirements and even casual chats at the coffee machine frequently throw up unexpected problems or opportunities.
Whilst some people prefer autonomy, many others work better within a more structured environment.
ROWE says:
In 1950, ‘being there’ meant being in the office. In 2011, ‘being there’ means residing on planet Earth.
When you need to talk to other members, pick up the phone. Send an email. IM. Text. Just because someone is not in the physical office does not mean they are not working or focusing on results.
Work isn’t a place you go, it’s something you do.
One manager in a ROWE said, “I used to think it was important to the work people were able to have informal chats in the hallway and around the water coolers. But now that we are ROWE, I can see how this thinking was misguided; my team is so much more effective now and they have a much more focused versus random communication style. And they don’t waste time sitting in brainstorming meetings.”
And from another manger: “Since ROWE began, my outlook on my job and team has improved tremendously. I am so much more productive and positive. My team is much more goal oriented and positioned to accomplish those goals. The stress/tension level has dropped dramatically.”
Michelle says:
Team-building requires people to mix and learn to work together. It may sometimes, or often, be easier for many people not to have to co-operate with other members of the team, but it is only this “forced” collaboration that leads to a productive, creative and motivated team.
ROWE says:
People in a ROWE work together. The difference is it may not look like the 1950’s workplace, but work is getting done. And I have a difficult time believing that ‘forcing’ someone to collaborate using a 1950’s workstyle – such as sitting in a meeting room face to face – leads to productive, creative and motivated teams. What leads to productive, creative and motivated teams is treating people like adults who have brains and not forcing old-fashioned and outdated workstyles on them.
Michelle says:
ROWE allows people to exist in their comfort zone and yet pushing people outside their comfort zone very often leads to a better result for the organization, with respect to creativity or productivity, and a better result for the individual in their increased confidence and sense of achievement.
ROWE says:
Huh? Having everyone march into an office and sit in a cube day after day after day pushes them outside their comfort zone?
What leads to a sense of confidence and achievement is having a clear understanding of the outcome of your job and how to measure it and then being able to use common sense to get it done. One individual in a ROWE stated, “ROWE is the best thing that I have ever experienced at work. I have less stress and feel that I contribute more genuinely to the organization than before ROWE. I’m not only more productive, but the QUALITY of my outputs has increased because I’m now doing things at my own pace, and making the time to do them in my own way.”
Michelle says:
Although there may be some unnecessary meetings in a typical working environment, in a ROWE environment there are not enough meetings and valuable opportunities for discussions are lost.
ROWE says:
Why are there even some unnecessary meetings in a work environment? Talk about wasting time and money! In a ROWE, the work gets done. The people decide if a meeting is necessary to accomplish the work. If it’s not, no meeting. One individual said, “With ROWE, I believe the majority of meetings I attend are more productive and needs-based as opposed to check-in meetings.”
Michelle says:
In project management, time and budget are inextricably tied up with the results. It is almost impossible to measure the success of a project without taking the time and schedule into account. Instead of simply being able to measure this in working days, the project manager would have to record all the individual hours and the actual hours worked would cease to relate meaningfully to the elapsed time.
ROWE says:
In project management, understanding the outcome and meeting deadlines on time and on budget is everyone’s job. Recording everyone’s individual hours and the actual hours worked becomes a meaningless exercise.
If you are on planet earth and have a job, you should be in a ROWE.
ROWE is not a flexibility program. A ROWE is an environment where adults are accountable and each person has the freedom to succeed or fail, not based on ‘showing up’ to put in time, but based on achieving the results they were hired to achieve.
A project manager (and Lean Six Sigma Black Belt) in a ROWE said, “In my 10+ years as a manager, I have never seen a concept that could more quickly or completely unleash the power of employees to focus on customers’ needs, eliminate waste, motivate teams, or attract and retain talent better than ROWE.”
I agree.
Tags: clear expectations, collaboration, communication, meetings, Michelle Symons, outcomes, presenteeism, project management, results, ROWE, Technology, Time, time management


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