Case Study: Gap Inc.

Case Study: Gap Inc.

Gap Inc.’s Outlet Division initially launched ROWE as a pilot for some of its Corporate Headquarter employees. The objective of the pilot was (1) to test  solutions to work-life balance-related employee engagement and turnover  issues and (2) to enable increased levels of “off hours” e-sourcing.

The ROWE pilot produced significant results: Production turnover dropped by 50% and employee engagement scores improved by 13 ppts, the best  performance in the Division. Several hundred thousand dollars in savings were realized by reduced recruiting and relocation costs.

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children, and babies.


  • 250 employees
  • Positions: design, merchandising, production, visual, marketing, inventory management, store operations, HR, and finance.

“ROWE has been such a huge support and peace of mind. It allows me to not feel guilty when I need to take care of personal issues. I always meet my deadlines and find alternate time to complete my work. This is the ultimate retention tool!” -- Gap employee

Download the full case study

Rowe Reason #33


I can take a good nap in the middle of the afternoon without worrying about TIME! :-D