Todd Cooper, Co-Founder and VP/Creative Director of Diaz & Cooper, was looking for a way to boost productivity and increase job satisfaction for his employees. The solution he found was radical, but in his mind, necessary.
Cooper explains why the organization decided to implement ROWE and completely change the way work gets done at his advertising agency: “I wanted people to be able to control their own lives, and give them freedom to accomplish goals. By setting them free from boundaries, they can focus on the best ways to solve problems. We firmly believe that Clients don’t want to buy “hours”; they want results, ROWE allows us to maximize productivity and be more engaged in providing value.”
In an industry that seems bound by billable hours, Diaz & Cooper Advertising is blazing a new path that will truly put the Client first.
So, what is ROWE?
Results-Only Work Environment is the brainchild of Cali Ressler and Jody Thompson. ROWE is a management strategy where employees are evaluated on performance, not presence. In a ROWE, people focus on results and only results. Ressler and Thompson formed a consulting firm, CultureRx, to help employers like Diaz & Cooper transition to ROWE.
What does a ROWE organization look like?
Forget flex time. In a ROWE, employees get to do whatever they want, whenever they want, as long as the work gets done. It may sound crazy, but ROWE has a proven track record of success. In March of 2012, Diaz & Cooper received expert training to make the transition to ROWE.
Diaz & Cooper partnered with CultureRx to shift to a ROWE through an Implementation Workshop. Led by an experienced CultureRx facilitator, participants get the tools they need to incorporate ROWE into their workplace. They leave inspired, energized, and ready to satisfy their clients in new and creative ways. Following the training, CultureRx continues to provide ROWE support and coaching when needed.
“Today, organizations need to do more with less; this will require finding new ways to effectively expand capacity with current resources,” says Jody Thompson, co-creator of ROWE and co- founder of CultureRx, along with Cali Ressler. “Results-based work and control over your life is the way of the future.”
About Diaz & Cooper Advertising
Founded in 2001, Diaz & Cooper is a professional knowledge firm specializing in creating new opportunities within digital marketing, analytics and social media. Our motto is “Only what matters, matters”, and nothing matters more than the growth and success of our national and international clients. By providing innovative and strategic creative solutions, dedicated account management and an unwavering focus on ROI, Diaz & Cooper has earned a reputation for results and in 2011 was named one of South Florida’s Top 25 Advertising Agencies. For more information, visitwww.diazcooper.com
CultureRx is a professional consulting firm founded by Cali Ressler and Jody Thompson, creators of the Results-Only Work Environment (ROWE). ROWE is a management strategy focused solely on results, increasing organizational efficiency and output while creating a climate in which employees can manage all of life’s demands. CultureRx is the official provider of the ROWE implementation process in public and private sector organizations – in both for-profit and non-profit settings. For more information about ROWE and CultureRx, please visit www.gorowe.com.