--- title: GoROWE — Who Is Your Customer? description: Who is your customer? That question can elicit many different responses from employees on all levels within an organization. And we believe that lack of consensus leads to confusion, challenges with collaboration, and missed opportunities for achieving ultimate customer service. NEWS FLASH &a image: https://www.gorowe.com/hubfs/Imported_Blog_Media/IMG_7270.jpg --- [Skip to content](https://www.gorowe.com/rowe-blog/2018/12/18/who-is-your-customer#main-content) [![CRX Logo Outline Orange](https://www.gorowe.com/hubfs/CRX%20Logo%20Outline%20Orange.svg)](https://www.gorowe.com/) - [Services](https://www.gorowe.com/services/go-rowe) Show submenu for Services - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) - [Our Story](https://www.gorowe.com/culturerx-story) Show submenu for Our Story - [Our Story](https://www.gorowe.com/culturerx-story) - [Press](https://www.gorowe.com/rowe-blog/tag/press) - [Speaking](https://www.gorowe.com/speaking) - [Business Results](https://www.gorowe.com/rowe-business-results) Show submenu for Business Results - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) - [HR Success Guide](https://www.gorowe.com/hr-and-rowe-guide-for-success) - [Not ROWE](https://www.gorowe.com/not-rowe) Show submenu for Not ROWE - [Organizational Challenges](https://www.gorowe.com/revolutionizing-work-culture) - [Blog](https://www.gorowe.com/rowe-blog) Open main navigation Close main navigation - [Services](https://www.gorowe.com/services/go-rowe) Show submenu for Services - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) - [Our Story](https://www.gorowe.com/culturerx-story) Show submenu for Our Story - [Our Story](https://www.gorowe.com/culturerx-story) - [Press](https://www.gorowe.com/rowe-blog/tag/press) - [Speaking](https://www.gorowe.com/speaking) - [Business Results](https://www.gorowe.com/rowe-business-results) Show submenu for Business Results - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) - [HR Success Guide](https://www.gorowe.com/hr-and-rowe-guide-for-success) - [Not ROWE](https://www.gorowe.com/not-rowe) Show submenu for Not ROWE - [Organizational Challenges](https://www.gorowe.com/revolutionizing-work-culture) - [Blog](https://www.gorowe.com/rowe-blog) - [Contact us](https://www.gorowe.com/contact-culturerx) [Contact us](https://www.gorowe.com/contact-culturerx) ![](https://www.gorowe.com/hubfs/Imported_Blog_Media/IMG_7270.jpg) December 18, 2018 # Who Is Your Customer? Who is your customer? That question can elicit many different responses from employees on all levels within an organization. And we believe that lack of consensus leads to confusion, challenges with collaboration, and missed opportunities for achieving ultimate customer service. **NEWS FLASH** >>>> Your company only has ONE customer. [facebook-f icon](http://www.facebook.com/share.php?u=https://www.gorowe.com/rowe-blog/2018/12/18/who-is-your-customer) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.gorowe.com/rowe-blog/2018/12/18/who-is-your-customer) [twitter icon](https://twitter.com/intent/tweet?url=https://www.gorowe.com/rowe-blog/2018/12/18/who-is-your-customer) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.gorowe.com/rowe-blog/2018/12/18/who-is-your-customer) [envelope icon](mailto:?body=https://www.gorowe.com/rowe-blog/2018/12/18/who-is-your-customer) [PREVIOUS](https://www.gorowe.com/rowe-blog/2018/12/6/11-ways-to-make-work-suck) #### [11 Ways To Make Work Suck](https://www.gorowe.com/rowe-blog/2018/12/6/11-ways-to-make-work-suck) [NEXT](https://www.gorowe.com/rowe-blog/2018/12/27/6-degrees-of-bacon-in-rowe) #### [6 Degrees of Bacon In ROWE](https://www.gorowe.com/rowe-blog/2018/12/27/6-degrees-of-bacon-in-rowe) ![](https://www.gorowe.com/hubfs/line_footer.png) [![CRX Logo Outline Orange](https://www.gorowe.com/hubfs/CRX%20Logo%20Outline%20Orange.svg)](https://www.gorowe.com/) ## [Services](https://www.gorowe.com/services/go-rowe) - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) ## [Our Story](https://www.gorowe.com/culturerx-story) - [Our Story](https://www.gorowe.com/culturerx-story) - [Speaking](https://www.gorowe.com/speaking) ## [Business Results](https://www.gorowe.com/rowe-business-results) - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) ## [Not ROWE](https://www.gorowe.com/not-rowe) ## [Blog](https://www.gorowe.com/rowe-blog) - [![](https://www.gorowe.com/hubfs/linkedin%20(1).png)](https://www.linkedin.com/in/jody-thompson-48a5827/) - [![](https://www.gorowe.com/hubfs/gorjeo.png)](https://twitter.com/jodyrowe?lang=en) - [![](https://www.gorowe.com/hubfs/simbolo-de-la-aplicacion-de-facebook.png)](https://www.facebook.com/ResultsOnlyWorkEnvironment/) [Contact Us](https://www.gorowe.com/contact-culturerx) All images © Copyright 2026, All Rights Reserved. CultureRx® is the owner of the Results-Only Work Environment® and ROWE® trademarks, copyrights, and other intellectual property, which identify the innovative management methodology. Unauthorized use is prohibited.