--- title: GoROWE — Creating An Innovative Culture description: An innovative work culture requires clarity and trust. To attract and retain such employees, autonomy and defined accountability is necessary. image: https://www.gorowe.com/hubfs/Imported_Blog_Media/brainstorming-collaborate-collaboration-1204649.jpg --- [Skip to content](https://www.gorowe.com/rowe-blog/2019/2/6/creating-an-innovative-culture#main-content) [![CRX Logo Outline Orange](https://www.gorowe.com/hubfs/CRX%20Logo%20Outline%20Orange.svg)](https://www.gorowe.com/) - [Services](https://www.gorowe.com/services/go-rowe) Show submenu for Services - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) - [Our Story](https://www.gorowe.com/culturerx-story) Show submenu for Our Story - [Our Story](https://www.gorowe.com/culturerx-story) - [Press](https://www.gorowe.com/rowe-blog/tag/press) - [Speaking](https://www.gorowe.com/speaking) - [Business Results](https://www.gorowe.com/rowe-business-results) Show submenu for Business Results - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) - [HR Success Guide](https://www.gorowe.com/hr-and-rowe-guide-for-success) - [Not ROWE](https://www.gorowe.com/not-rowe) Show submenu for Not ROWE - [Organizational Challenges](https://www.gorowe.com/revolutionizing-work-culture) - [Blog](https://www.gorowe.com/rowe-blog) Open main navigation Close main navigation - [Services](https://www.gorowe.com/services/go-rowe) Show submenu for Services - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) - [Our Story](https://www.gorowe.com/culturerx-story) Show submenu for Our Story - [Our Story](https://www.gorowe.com/culturerx-story) - [Press](https://www.gorowe.com/rowe-blog/tag/press) - [Speaking](https://www.gorowe.com/speaking) - [Business Results](https://www.gorowe.com/rowe-business-results) Show submenu for Business Results - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) - [HR Success Guide](https://www.gorowe.com/hr-and-rowe-guide-for-success) - [Not ROWE](https://www.gorowe.com/not-rowe) Show submenu for Not ROWE - [Organizational Challenges](https://www.gorowe.com/revolutionizing-work-culture) - [Blog](https://www.gorowe.com/rowe-blog) - [Contact us](https://www.gorowe.com/contact-culturerx) [Contact us](https://www.gorowe.com/contact-culturerx) ![](https://www.gorowe.com/hubfs/Imported_Blog_Media/brainstorming-collaborate-collaboration-1204649.jpg) February 6, 2019 # Creating An Innovative Culture Work culture is more than just making sure everyone is happy. It's the key to survival in a fast-paced world. So, how do you create a business culture that supports innovation? We believe you have to start with the following basic values and attitudes: **Hierarchy is Horizontal**: Management has authority over resources, budget and strategic direction but does not have power over people’s time (when or where they do work). **Leadership Serves**: Leadership does not adhere to a management style based on command/control but instead bring out the best in employees through coaching, mentoring, encouraging self-expression and building a sense of community and joint ownership (Servant Leadership is a popular leadership model developed by Robert K. Greenleaf in 1970).  This leadership style cannot exist in a paternalistic structure. **Time is Powerless:** The measure of success is not governed by the adherence to or focus on the traditional workweek ruled by a time-clock. **Orientation is Organizational:** Employees are free to work across boundaries, and are encouraged to share and develop ideas outside of departmental structures. **Results. Period.:** Motivation is driven by achieving outcomes, and is less about achieving status or position. ***Do you think your company’s strategy for innovation lines up with the work culture? Tell us about it in the comments.*** [facebook-f icon](http://www.facebook.com/share.php?u=https://www.gorowe.com/rowe-blog/2019/2/6/creating-an-innovative-culture) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.gorowe.com/rowe-blog/2019/2/6/creating-an-innovative-culture) [twitter icon](https://twitter.com/intent/tweet?url=https://www.gorowe.com/rowe-blog/2019/2/6/creating-an-innovative-culture) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.gorowe.com/rowe-blog/2019/2/6/creating-an-innovative-culture) [envelope icon](mailto:?body=https://www.gorowe.com/rowe-blog/2019/2/6/creating-an-innovative-culture) [PREVIOUS](https://www.gorowe.com/rowe-blog/2019/1/11/kgzjw0yjum8gy3ran69mso1oy0rv5k) #### [Re-Thinking Social In The Workplace](https://www.gorowe.com/rowe-blog/2019/1/11/kgzjw0yjum8gy3ran69mso1oy0rv5k) [NEXT](https://www.gorowe.com/rowe-blog/2019/2/7/the-making-of-rowe-at-cmhc) #### [The Making Of ROWE At CMHC](https://www.gorowe.com/rowe-blog/2019/2/7/the-making-of-rowe-at-cmhc) ![](https://www.gorowe.com/hubfs/line_footer.png) [![CRX Logo Outline Orange](https://www.gorowe.com/hubfs/CRX%20Logo%20Outline%20Orange.svg)](https://www.gorowe.com/) ## [Services](https://www.gorowe.com/services/go-rowe) - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) ## [Our Story](https://www.gorowe.com/culturerx-story) - [Our Story](https://www.gorowe.com/culturerx-story) - [Speaking](https://www.gorowe.com/speaking) ## [Business Results](https://www.gorowe.com/rowe-business-results) - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) ## [Not ROWE](https://www.gorowe.com/not-rowe) ## [Blog](https://www.gorowe.com/rowe-blog) - [![](https://www.gorowe.com/hubfs/linkedin%20(1).png)](https://www.linkedin.com/in/jody-thompson-48a5827/) - [![](https://www.gorowe.com/hubfs/gorjeo.png)](https://twitter.com/jodyrowe?lang=en) - [![](https://www.gorowe.com/hubfs/simbolo-de-la-aplicacion-de-facebook.png)](https://www.facebook.com/ResultsOnlyWorkEnvironment/) [Contact Us](https://www.gorowe.com/contact-culturerx) All images © Copyright 2026, All Rights Reserved. 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