--- title: THE CANADIAN BUSINESS QUARTERLY - HOME IS WHERE THE FUTURE IS description: "“‘Becoming more innovative is also helping us attract more talent. ROWE TM is the number one reason new employees are coming to CMHC,’ Poulin said. The Future of Work strategy has improved not only employee well-being but also instilled greater use of technology and increased collaboration.\n\nWhen the time comes to give employees the option of returning to our offices, our activity-based set-up will make it easier to adopt safety measures. Open floor plans to tolerate physical distancing requirements are in place, as well as hygiene stations adjacent to workstations, and touchless entry, for example.”" image: https://www.gorowe.com/hubfs/Canada-Mortgage-and-Housing-Corporation-suburbs-2211335_1920.jpg --- [Skip to content](https://www.gorowe.com/rowe-blog/the-canadian-business-quarterly-home-is-where-the-future-is#main-content) [![CRX Logo Outline Orange](https://www.gorowe.com/hubfs/CRX%20Logo%20Outline%20Orange.svg)](https://www.gorowe.com/) - [Services](https://www.gorowe.com/services/go-rowe) Show submenu for Services - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) - [Our Story](https://www.gorowe.com/culturerx-story) Show submenu for Our Story - [Our Story](https://www.gorowe.com/culturerx-story) - [Press](https://www.gorowe.com/rowe-blog/tag/press) - [Speaking](https://www.gorowe.com/speaking) - [Business Results](https://www.gorowe.com/rowe-business-results) Show submenu for Business Results - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) - [HR Success Guide](https://www.gorowe.com/hr-and-rowe-guide-for-success) - [Not ROWE](https://www.gorowe.com/not-rowe) Show submenu for Not ROWE - [Organizational Challenges](https://www.gorowe.com/revolutionizing-work-culture) - [Blog](https://www.gorowe.com/rowe-blog) Open main navigation Close main navigation - [Services](https://www.gorowe.com/services/go-rowe) Show submenu for Services - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) - [Our Story](https://www.gorowe.com/culturerx-story) Show submenu for Our Story - [Our Story](https://www.gorowe.com/culturerx-story) - [Press](https://www.gorowe.com/rowe-blog/tag/press) - [Speaking](https://www.gorowe.com/speaking) - [Business Results](https://www.gorowe.com/rowe-business-results) Show submenu for Business Results - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) - [HR Success Guide](https://www.gorowe.com/hr-and-rowe-guide-for-success) - [Not ROWE](https://www.gorowe.com/not-rowe) Show submenu for Not ROWE - [Organizational Challenges](https://www.gorowe.com/revolutionizing-work-culture) - [Blog](https://www.gorowe.com/rowe-blog) - [Contact us](https://www.gorowe.com/contact-culturerx) [Contact us](https://www.gorowe.com/contact-culturerx) ![](https://www.gorowe.com/hubfs/Canada-Mortgage-and-Housing-Corporation-suburbs-2211335_1920.jpg) August 16, 2020 # THE CANADIAN BUSINESS QUARTERLY - HOME IS WHERE THE FUTURE IS “‘Becoming more innovative is also helping us attract more talent. ROWE TM is the number one reason new employees are coming to CMHC,’ Poulin said. The *Future of Work* strategy has improved not only employee well-being but also instilled greater use of technology and increased collaboration. When the time comes to give employees the option of returning to our offices, our activity-based set-up will make it easier to adopt safety measures. Open floor plans to tolerate physical distancing requirements are in place, as well as hygiene stations adjacent to workstations, and touchless entry, for example.” [Read the full article here.](https://thecbq.ca/people-and-strategy-of-canada-mortgage-and-housing-corporation-senior-vice-president-marie-claude-tremblay-your-home-is-where-the-future-lies/) [Press](https://www.gorowe.com/rowe-blog/tag/press) [facebook-f icon](http://www.facebook.com/share.php?u=https://www.gorowe.com/rowe-blog/the-canadian-business-quarterly-home-is-where-the-future-is) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.gorowe.com/rowe-blog/the-canadian-business-quarterly-home-is-where-the-future-is) [twitter icon](https://twitter.com/intent/tweet?url=https://www.gorowe.com/rowe-blog/the-canadian-business-quarterly-home-is-where-the-future-is) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.gorowe.com/rowe-blog/the-canadian-business-quarterly-home-is-where-the-future-is) [envelope icon](mailto:?body=https://www.gorowe.com/rowe-blog/the-canadian-business-quarterly-home-is-where-the-future-is) [PREVIOUS](https://www.gorowe.com/rowe-blog/2020/8/10/the-working-parent) #### [The Working Parent](https://www.gorowe.com/rowe-blog/2020/8/10/the-working-parent) [NEXT](https://www.gorowe.com/rowe-blog/2020/8/17/jody-thompson-on-the-future-of-work) #### [Jody Thompson on the Future of Work](https://www.gorowe.com/rowe-blog/2020/8/17/jody-thompson-on-the-future-of-work) ![](https://www.gorowe.com/hubfs/line_footer.png) [![CRX Logo Outline Orange](https://www.gorowe.com/hubfs/CRX%20Logo%20Outline%20Orange.svg)](https://www.gorowe.com/) ## [Services](https://www.gorowe.com/services/go-rowe) - [GoROWE](https://www.gorowe.com/services/go-rowe) - [ROWE Pilot](https://www.gorowe.com/services/rowe-pilot) ## [Our Story](https://www.gorowe.com/culturerx-story) - [Our Story](https://www.gorowe.com/culturerx-story) - [Speaking](https://www.gorowe.com/speaking) ## [Business Results](https://www.gorowe.com/rowe-business-results) - [Business Results](https://www.gorowe.com/rowe-business-results) - [Case Studies](https://www.gorowe.com/case-studies) ## [Not ROWE](https://www.gorowe.com/not-rowe) ## [Blog](https://www.gorowe.com/rowe-blog) - [![](https://www.gorowe.com/hubfs/linkedin%20(1).png)](https://www.linkedin.com/in/jody-thompson-48a5827/) - [![](https://www.gorowe.com/hubfs/gorjeo.png)](https://twitter.com/jodyrowe?lang=en) - [![](https://www.gorowe.com/hubfs/simbolo-de-la-aplicacion-de-facebook.png)](https://www.facebook.com/ResultsOnlyWorkEnvironment/) [Contact Us](https://www.gorowe.com/contact-culturerx) All images © Copyright 2026, All Rights Reserved. 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